How we set up Lynxcare to deliver hospital & life science intelligence at unseen scale.
Lynxcare’s product continuously interprets electronic health records and makes the data available to hospital teams to drive insights.
In our ongoing collaboration, we are the owner of marketing responsibilities including strategy, content & lead generation.
Key challenges.
AI vs medical appliance.
In our initiation sessions, we found a strong focus on the technical aspects of the products. Natural language processing, data lake, and other tech jibber jabber were in the way of a simplified way of marketing the product.
Pandemic.
All homework and no hospital visits make Jack a dull sales representative. With the pandemic raging through the sales funnel, a clear digital strategy was one of the only ways to save much of the annual marketing plan.
Brand relevance.
In an increasingly competitive space, building a relevant brand that allows Lynxcare to connect to hospital CIO's and life science RWD teams was crucial.
In comes Ooho.
We set up our Team-on-Demand service offering and defined the entire marketing strategy as well as operational rollout. In the first months we set up:
- A fully fledged strategic communication plan
- A revamped Lynxcare brand & design
- A conversion-driven digital launchpad using new and existing content
- A lead generation strategy for social using the founder team's profiles
Team-on-Demand.
Roll out marketing strategy like Lynxcare.
Results.
191% increase in MQLs.
The LynxCare team now has a consistent stream of MQLs that they can call and set up meetings with.
Sales. Now enabled.
Sales enablement is the key to the complex B2B castle. We implemented our slide library methodology & template to ensure the LynxCare sales team could roam freely across an array ofdifferent deals and customers.
52,5% increase in reach.
Marketing reach is a good indicator of how well the content LynxCare is publishing is engaging their network of surgeons and other medical professionals.