How we scaled out Zorgpunt's e-commerce approach and tripled revenue in 8 months.
Zorgpunt enables best-in-class home care by providing qualitative products direct-to-consumers and through a network of well over 250 local pharmacies.
With Ooho, we set up our Team-on-Demand service offering and defined the entire marketing strategy as well as the operational rollout
Key challenges.
Awareness.
The brand awareness was rather limited and as well as the awareness of alternatives to established, pseudo-governmental competitors.
E-commerce.
The webshop wasn't generating the revenue potential everyone felt it had. With an order a week, there was more to be explored.
Distributorship.
More challenge stuff ero
In comes Ooho.
In our first months, we focused relentlessly on:
- An analysis of personas and their buyer journeys
- A communication and positioning plan
- A lead generation and community building strategy for social media
- A search strategy for the webshop and local stores
- A paid acquisition strategy through both search and social
- A conversion-driven webshop, rebuilt from the ground up
Team-on-demand
Ooho collaborates with Zorgpunt with a monthly retainer and a sales-based collaboration model. With skin in the game and our end-to-end offering, we're able to help Zorgpunt grow sustainably, and fast.
Results.
5x local exposure.
With scripting magic and Google sauce, we increased Google displays of local stores from 8.000 a month to 40.000 a month. Resulting in store owners reported a significant increase in local store visits.
5x website visitors.
With the help of an online ad-driven approach we were able to increase website traffic from 2.000 a month to 11.000 a month.
A sold-out warehouse.
9 months in, were were called to stop our efforts. With a sold out warehouse, Zorgpunt had shifted its traction problem into an operational challenge.