Spentys

How we turned Spentys from a tech startup into a med tech leader.

Spentys offers a 3D scanning, modelling and printing platform that enables medical professionals to create high-quality, patient-specific medical devices faster and at lower costs.

Since day one, we have been working hand-in-hand with Spentys' CEO and management team to help them create compelling marketing strategies.

Key challenges.

Zero to one.

Creating a challenger brand.

The orthopaedics space is crowded with big medical device companies, it takes

Lacking industry pedigree.

Creating

Marketing

In comes Ooho.

With Ooho, we set up our Team-on-Demand service offering and defined the entire marketing strategy as well as operational rollout. In the first months we set up:

A carefully designed strategic communication plan
A revamped Spentys brand & design
A conversion-driven website using new & existing content
Implementation of a go-to-market strategy for Spentys' international expansion

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Team-on-Demand.

Roll out marketing strategy like Spentys.

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Let's get you a quote

Enough talk, was it worth it?

Results.

87,5% increase in MQLs

Streaming in leads for the sales team.

Thanks to proven marketing tactics and the implementation of a conversion-driven website, Spentys noted a 87,5% increase in MQLs, when comparing with their old system.

Mdrchecklist.com

Knowledge, productised.

Together with Spentys' QA team we co-developed a product that enables medical professionals to check their compliancy with the new MDR. Resulting in a significant increase in brand relevance for Spentys in the European space.

50% increase in intl. revenue.

Welcome to the age of virtual sales.

We set up and implemented a virtual go-to-market strategy for the French, Swiss & German market based on sales targets provided by the board of directors. This resulted in a 50% increase in global revenue.

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“Ooho has unlocked a previously untapped part of the market for us. Six months ago, we were looking at how to increase our exposure. Today, we’re looking at how we can keep up with the incoming orders.”

Dominique Blanckaert, General Manager at Zorgpunt

“Combining operational marketing heavy lifting with an understanding of regulated markets & complex technology is unseen in an external marketing team. Ooho offers us both & has been instrumental in shaping up our marketing efforts.”

George De Feu, PharmD, CEO at Lynxcare

“There are lots of agencies in Europe. A lot of talk-the-talkers, not a lot of walk-the-walkers. Ooho was both the cornerstone of a lot of strategical decisions, as well as mission-critical during execution.”

Louis-Philippe Broze, CEO at Spentys

“I've collaborated with many agencies in my 25+ year career. It's safe to say that this team offers something unique. At every point in the collaboration they challenged us to think outside of the box, which was critical during our company transformation.”

Stefan Lameire, CEO at Remedus